for PDS.
Design to design thinking
Making thins more attractive, making them a bit easier to use, making them more marketable,
By focusing a design, maybe just a single product, I was being incremental, and not having much of an impact.
More on design thinking as an approach that we actually might see the result in a bigger impact
Integrated thinking-the ability to exploit opposing ideas and opposing constraints to create new solutions.
Balancing desirability, what humans need with technical feasibility and economic viability.
Design is human-centered
It may integrated technology and economics.
But it starts with what humans need, or might need.
What makes life easier, more enjoyable?
What makes technology useful and usable?
It’s often about understanding culture and context
Before we even know where to start to have ideas
Instead of starting with technology,starting with people and culture
Instead of thinking about what to build, building in order to think
From consumption to participation
If human need is the place to start, and prototyping, a vehicle for progress,
then there are also some questions to aks about the destination.
design thinking is beginning to explore the potential of participation
the shift from a passive relationship between consumer and producer
to the active engagement of everyone in experiences that are meaningful, productive, and profitable
“our existing solutions are imply becoming obsolete.”