Twenty century's problem.
-Creativity only surface as an object of public concern in the mid twentieth century, shortly after its appearance as a samed subject of academic enquiry, chiefly in educatioal and psychological circles, during the 1920s.
-Notions of imagination and inspiration
associated with rapid social and technological change..
Design is prospective, future-oriented: in this environment, with these multiple resources, and out of interests now to act newly I will shape a message.(Gunther Kress, Literacy in the New Media Age, 2003:169)
Design - 'An unregarded art'
tension between abstract are and decoration.
looking at a work of abstract art : ' That would look nice as a curtain'
Constantly aware of the interrelationships of all things